Denise Cocciolone is a passionate advocate for women’s rights and life-affirming care. In 1970, she founded birthright USA, sparking the creation of hundreds of affiliate centers across the country.
She later established the National Life Center and 1st Way Pregnancy Centers, helping launch the first national hotline — 1-800-848-LOVE — which continues to serve women today.
Known for her bold conviction and unwavering compassion, Denise has courageously served girls, women, and the unborn for decades, standing as a symbol of faith, dignity, and hope.
Community Support & Volunteer Impact
Each week, volunteers at our centers sort and organize donated clothing, formula and diapers for women in need.
Call-in and walk-in requests are taken weekly at our First Way Centers.
Please contact your local 1st Way Center directly for their free distribution schedule.
Our Car Wash Fundraiser!
🚘 Our August 16th Car Wash Was a Success!
On Saturday, August 16, 2025, volunteers and supporters came together at the 1st Way Pregnancy Center in Woodbury, NJ for our Car Wash Fundraiser — and it was a wonderful day of community, generosity, and fun.
Thanks to everyone who showed up, donated, and lent a helping hand, we raised over $1,000 to support mothers, babies, and families through compassionate, life-affirming care.
From washing cars to serving snacks and drinks, our team of volunteers worked tirelessly with joy and kindness, showing what it means to give back. Whether participants came to support a good cause or earn volunteer hours, their impact will be felt long after the last car was dried.
💜 We are so grateful to everyone who joined us and look forward to more opportunities to serve our community together.
At 1st Way Life Center, We Are Here For You
Our center nurses will provide free pregnancy testing because we believe every woman deserves access to the services she needs for clarity and support. If your test comes back positive, we’ll guide you through the next steps and offer a safe space to ask any questions.
Worrying about a possible pregnancy can feel overwhelming, but you’re not alone. We’re here to help. Contact us today to schedule your free, confidential appointment.
